These direct mail postcards were sent to current Pulse Secure and Juniper customers in an effort to encourage them to upgrade their old technology to new devices. Photos of old technology was used as an eye-catching way to drive home the point.
I designed a series of banner ads on WTOP.com to further reach new customers. These animated GIFs linked to a special webpage on our corporate site.
I created a microsite on our website with more information about the Pulse Secure Appliance as well as a registration page for a free online demo to capture new leads.
I also designed a bannerup to take with us to tabletop tradeshows based on the brand standards of both companies.
We also ordered several co-branded premium giveaways for the tradeshow. The phone handset (which plugs into smartphones) was designed to subtly reinforce the retro theme of the campaign.