Technica Corporation sells IT solutions to the Federal Government. After interviewing key stakeholders throughout the company, I developed a new unified look and feel which emphasized their key strength—their knowledgeable and experienced engineering staff. Then I designed collateral templates, trade show graphics, PPT templates and a new web site design. I also wrote a Marketing Style Guide and designed a Brand Standards Guide to help others in the company implement the new style correctly.
The home page for the corporate website features a rotating banner that promotes Technica's services. I am responsible for all the content and graphics on the site. The latest version of our site is a responsive design using WordPress. This platform also enables me to upload most of the updates to the site myself.
Each of the major navigational items in the main (top) menu bar goes to a landing page. Landing pages serve as an overview to that section.
The SEWP contract page includes contract details and contact information along with a link to the catalog-on-demand.
Our collateral templates utilize a simple three-column grid to bring consistency and improve readability of our marketing pieces. Type and images can stretch across one, or two columns as long as they align to the grid. The color bar and copy identify the collateral as an Engineering Solution, Contract Vehicle or Corporate collateral.
The back page includes a “What Sets Technica Apart” box which explains the company's unique selling proposition. The footer bar is standard across all collateral and provides company background along with contact information.
For our corporate collateral, I wanted to use an image that conveyed the thought process behind our IT solutions. All corporate collateral is identified by a blue bar at the top.
The color bars identify the collateral as a Product Solution, Engineering Solution, or Contract Vehicle collateral.
Technica holds multiple contract vehicles to support the Federal Government and its civilian agencies. I designed this series of contract logos to have distinct elements, while still maintaining a strong link to one another as well as the corporate brand. Although the logos each feature a different font, they are connected by color and approach with a visual “twist” in each one.
I designed a series of co-branded partner ads for Technica. I incorporated the outline of our blue arch but kept it white so as not to conflict with, or overpower, our vendor's logo.
I also designed several co-branded display ads as companion pieces to the radio and print ads. Most of these banner ads were animated GIFs with click-throughs to our website.
These postcards were part of an integrated marketing campaign (direct mail and web banner ads) aimed at getting existing Pulse Secure and Technica customers to upgrade from their antiquated network appliances to ones that comply with current security standards. I used outdated images from our old CD library to help make the point.
Technica Employee Benefits brochure, postcard and display ad.
I am also responsible for the design and promotion of internal events such as our annual Thanksgiving Potluck. Although internal branding still features the Technica logo and color palette, I try and be more flexible with the font selection and imagery.
Designs for company intranet, and CDM microsite (unpublished).
I also update the content on Technica's social media sites.
The design for our 10' x 20' tradeshow booth also featured the "Technica arch."
For smaller shows we use a tabletop pop-up booth along with an interconnected series of banner stands.
I designed the backlit graphic for the desk in our reception area with a more abstract representation of the arch graphic.