The \"I Rely on GTSI\" concept was based on the idea that trust and reliability is very important to government procurement officers when making their purchasing decisions.
The "I Rely on GTSI" concept was based on the idea that trust and reliability is very important to government procurement officers when making their purchasing decisions.

I developed this \"Brand Voice\" chart to help explain the complexity of the GTSI brand to the branding firm.
I developed this "Brand Voice" chart to help explain the complexity of the GTSI brand to the branding firm.

The corporate versions of the Metro station dioramas we produced were the closest to the brand firm\'s original concept.
The corporate versions of the Metro station dioramas we produced were the closest to the brand firm's original concept.

Partner versions of the Metro dioramas needed to feature the partner logos as well as information about their products.
Partner versions of the Metro dioramas needed to feature the partner logos as well as information about their products.

Some partners, like Sun Microsystems, received a more unique treatment.
Some partners, like Sun Microsystems, received a more unique treatment.

This look and feel was also implemented in everything from print ads to Metro bus backs and web banner ads.
This look and feel was also implemented in everything from print ads to Metro bus backs and web banner ads.

The Panasonic version of the Metro station dioramas was the most heavily product focused.
The Panasonic version of the Metro station dioramas was the most heavily product focused.

Print ads for Panasonic followed the same theme.
Print ads for Panasonic followed the same theme.

Partner collateral incorporated colors from their logos. The headlines all built off the phrase \"I Rely on GTSI...\"
Partner collateral incorporated colors from their logos. The headlines all built off the phrase "I Rely on GTSI..."

GTSI Professional Services collateral.
GTSI Professional Services collateral.

GTSI Technology Practices collateral.
GTSI Technology Practices collateral.

This is an example of a contract order guide collateral.
This is an example of a contract order guide collateral.

Targeted eblast campaign.
Targeted eblast campaign.

The GTSI tradeshow booth prominently featured the \"I Rely\" button. The kiosks on the outer ring of the booth featured partner solutions and products.
The GTSI tradeshow booth prominently featured the "I Rely" button. The kiosks on the outer ring of the booth featured partner solutions and products.

We worked with a local ad agency to develop the second generation of \"I Rely\" ads.
We worked with a local ad agency to develop the second generation of "I Rely" ads.